{"id":494,"date":"2010-12-24T01:09:20","date_gmt":"2010-12-24T06:09:20","guid":{"rendered":"http:\/\/newkai.com\/?p=494"},"modified":"2010-12-24T01:28:07","modified_gmt":"2010-12-24T06:28:07","slug":"austrian-airlines-pimp-ticket","status":"publish","type":"post","link":"http:\/\/newkai.com\/2010\/austrian-airlines-pimp-ticket\/","title":{"rendered":"Lost in Translation Series: Pimp Your Economy Class Ticket"},"content":{"rendered":"<figure id=\"attachment_495\" aria-describedby=\"caption-attachment-495\" style=\"width: 150px\" class=\"wp-caption alignright\"><a href=\"http:\/\/newkai.com\/wordpress\/wp-content\/uploads\/2010\/12\/Austrian-Airlines-Pimp.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-495 \" title=\"Austrian Airlines' Press Release: &quot;Pimp your Economy Class Ticket&quot;\" src=\"http:\/\/newkai.com\/wordpress\/wp-content\/uploads\/2010\/12\/Austrian-Airlines-Pimp-150x150.png\" alt=\"Austrian Airlines Press Release Pimp your Economy Class Ticket\" width=\"150\" height=\"150\" \/><\/a><figcaption id=\"caption-attachment-495\" class=\"wp-caption-text\">Austrian Airlines&#39; Press Release: &quot;Pimp your Economy Class Ticket&quot;<\/figcaption><\/figure>\n<p>As my blog turns ten years old next week and I&#8217;m flying over to Vienna on Sunday, I thought it might be nice to give a little fodder to my &#8220;<a title=\"Lost in Translation Series\" href=\"http:\/\/newkai.com\/category\/lost-in-translation\/lost-in-translation\/\" target=\"_self\">Lost in Translation<\/a>&#8221; series of posts, where I present some amusing and ridiculous attempts by companies to translate content from German to English.<\/p>\n<p>Whether it&#8217;s Vienna&#8217;s public transportation corporation wishing you a <a title=\"Happy New Jear\" href=\"http:\/\/newkai.com\/2007\/lost-in-translation-series-happy-new-jear\/\" target=\"_self\">happy new <\/a><em><a title=\"Happy New Jear\" href=\"http:\/\/newkai.com\/2007\/lost-in-translation-series-happy-new-jear\/\" target=\"_self\">j<\/a><\/em><a title=\"Happy New Jear\" href=\"http:\/\/newkai.com\/2007\/lost-in-translation-series-happy-new-jear\/\" target=\"_self\">ear<\/a> or an airport restaurant requesting that you order at the <a title=\"Eating Version\" href=\"http:\/\/newkai.com\/2007\/lost-in-translation-series-the-eating-version\/\" target=\"_self\">eating <\/a><em><a title=\"Eating Version\" href=\"http:\/\/newkai.com\/2007\/lost-in-translation-series-the-eating-version\/\" target=\"_self\">version<\/a><\/em>, these little amusements make me smile.<\/p>\n<p>With the background on the series out of the way, let&#8217;s look at this unique case. This isn&#8217;t so much an oversight or bad translation software as it is a cultural phenomena.<\/p>\n<p>I remember being in Austria in the summer of 2005 and <em><a href=\"http:\/\/en.wikipedia.org\/wiki\/Pimp_My_Ride\" target=\"_self\">Pimp My Ride<\/a><\/em> littered the daily MTV Germany schedule morning, noon and night. To make matters worse multiple localized spin-offs were created that &#8220;pimped&#8221; everything <a title=\"Pimp My German\" href=\"http:\/\/www.spiegel.de\/international\/0,1518,367195,00.html\" target=\"_self\">from bikes to doghouses<\/a>.<\/p>\n<p>Five years later Austria&#8217;s flag carrier, Austrian Airlines, feels it&#8217;s perfectly normal to place this phrase in an official press release.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As my blog turns ten years old next week and I&#8217;m flying over to Vienna on Sunday, I thought it might be nice to give a little fodder to my &#8220;Lost in Translation&#8221; series of posts, where I present some amusing and ridiculous attempts by companies to translate content from German to English. Whether it&#8217;s&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[212],"tags":[77,361,258,375],"_links":{"self":[{"href":"http:\/\/newkai.com\/wp-json\/wp\/v2\/posts\/494"}],"collection":[{"href":"http:\/\/newkai.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/newkai.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/newkai.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/newkai.com\/wp-json\/wp\/v2\/comments?post=494"}],"version-history":[{"count":6,"href":"http:\/\/newkai.com\/wp-json\/wp\/v2\/posts\/494\/revisions"}],"predecessor-version":[{"id":505,"href":"http:\/\/newkai.com\/wp-json\/wp\/v2\/posts\/494\/revisions\/505"}],"wp:attachment":[{"href":"http:\/\/newkai.com\/wp-json\/wp\/v2\/media?parent=494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/newkai.com\/wp-json\/wp\/v2\/categories?post=494"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/newkai.com\/wp-json\/wp\/v2\/tags?post=494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}