Lost in Translation Series: Pimp Your Economy Class Ticket

Austrian Airlines Press Release Pimp your Economy Class Ticket

Austrian Airlines' Press Release: "Pimp your Economy Class Ticket"

As my blog turns ten years old next week and I’m flying over to Vienna on Sunday, I thought it might be nice to give a little fodder to my “Lost in Translation” series of posts, where I present some amusing and ridiculous attempts by companies to translate content from German to English.

Whether it’s Vienna’s public transportation corporation wishing you a happy new jear or an airport restaurant requesting that you order at the eating version, these little amusements make me smile.

With the background on the series out of the way, let’s look at this unique case. This isn’t so much an oversight or bad translation software as it is a cultural phenomena.

I remember being in Austria in the summer of 2005 and Pimp My Ride littered the daily MTV Germany schedule morning, noon and night. To make matters worse multiple localized spin-offs were created that “pimped” everything from bikes to doghouses.

Five years later Austria’s flag carrier, Austrian Airlines, feels it’s perfectly normal to place this phrase in an official press release.

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